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AFC U23 CHAMPIONSHIP

The brief: Cover one of AFC’s most important national team tournaments on-ground via the official social media platforms including live match coverage and always-on video content.

OUR WORK

Covering the tournament venues of Buriram and Songkhla in Thailand, the Backheel Media mobile content capture team produced daily video content for AFC’s official social media platforms including Instagram, Instagram Stories, Facebook and Twitter.

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REMOTE COVERAGE

In addition to on-the-ground coverage, the Backheel Meida team assisted in remote live coverage of games action including graphic design, editorial and match updates via the AFC's official social media channels.

RESULTS

  • Twitter

16.5m

IMPRESSIONS

58.7%

INCREASE

  • Facebook

30.7m

GLOBAL REACH

  • Instagram

49.6m

ENGAGEMENTS

246.9%

INCREASE

  • globe

5.81m

IMPRESSIONS

52.9%

INCREASE

MORE OF OUR WORK