AFC U23 CHAMPIONSHIP
The brief: Cover one of AFC’s most important national team tournaments on-ground via the official social media platforms including live match coverage and always-on video content.
OUR WORK
Covering the tournament venues of Buriram and Songkhla in Thailand, the Backheel Media mobile content capture team produced daily video content for AFC’s official social media platforms including Instagram, Instagram Stories, Facebook and Twitter.
REMOTE COVERAGE
In addition to on-the-ground coverage, the Backheel Meida team assisted in remote live coverage of games action including graphic design, editorial and match updates via the AFC's official social media channels.
RESULTS
16.5m
IMPRESSIONS
58.7%
INCREASE
30.7m
GLOBAL REACH
49.6m
ENGAGEMENTS
246.9%
INCREASE
5.81m
IMPRESSIONS
52.9%
INCREASE
