WE ARE BACKHEEL MEDIA

Asia is a home to one of the most vibrant and exciting sports scenes in the world. With our networks, experience and expertise, Backheel Media enhances digital coverage across APAC and beyond.

EDITORIAL

Creating captivating sports commentaries and coverage with standout story delivery that combines accessible analysis and explanation to engage readers.

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See how we help global superstars preview some of the most exciting leagues in the world with Hong Kong Jockey Club.

DIGITAL STRATEGY

We publish, optimise and help commercialise content with a fan-first philosophy. We believe in engaging audiences through innovation and creativity to deliver what they want to see, where and how they want to see it.

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See how we captivated the continent in AFC Champions League. 

LOCALISED CONTENT

We are passionate about conveying the words and ideas from one compelling culture to another throughout the region. 

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See how we helped eight different nations tell their story at the AFC U23 Championship.

ON-SITE COVERAGE

Taking followers to the heart of the action with interviews, fan-focused features, press conference coverage and showcasing host cities as tourist destinations.

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See how we showcased the stars of one of Asian football's biggest competition, the AFC Cup.

CONSULTANCY

We understand the key trends and conversations in Asia’s sports industry and know how to leverage this to develop best in class digital strategy and maximize engagement for our clients.