ASIAN FOOTBALL CONFEDERATION

The brief: Cover AFC’s major club competitions via the official social media platforms and website including live match coverage, branded visuals, on-ground coverage, always-on video, and editorial content.

OUR WORK

Backheel Media collaborates with the AFC on their Twitter, Instagram and Facebook platforms for the AFC's flagship club competitions, the AFC Champions League and AFC Cup for the EAST and ASEAN regions. ​

During the knockout stages of the 2019, 2021, and 2022 tournaments we were on-ground working with our network of videographers and social media content specialists to create a series of mobile and short-form video content.

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ON-GROUND MOBILE CAPTURE

Along with engaging written content and one-of-a-kind graphic design, we have also filmed several different series on location for the AFC including live match mobile capture, gamified quiz content, stadium showcases, and remote videos highlighting individual players and moments.   

GRAPHIC DESIGN

In addition to video, on-the-ground and remote coverage, our team of designers also developed concepts, graphics and layouts for everything from player birthdays to match day schedules, and everything in between to increase fan engagement on AFC's social media channels. 

AFC Cup ASEAN Zonal Final Hype

Daiki Hashioka (teammates)

Bracket Challenge

RESULTS

  • Twitter

13.1m

ENGAGEMENTS

532%

INCREASE

  • Facebook

8.09m

ENGAGEMENTS

949%

INCREASE

  • Instagram

70.1m

ENGAGEMENTS

137%

INCREASE

  • globe

69.2m

PAGE VIEWS

47%

INCREASE

MORE OF OUR WORK