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AFF MITSUBISHI ELECTRIC CUP

The brief: Cover AFF's semi-annual regional club competition via official social media platforms and website including live match coverage, branded imagery and video content, unique and brand-specific graphic design, and editorial coverage.

OUR WORK

Backheel Media partnered with SportFive to run the ASEAN Football Federation's Facebook, Twitter, Instagram and TikTok for the 2020 and 2022 editions of the Mitsubishi Electric Cup. ​

Coverage included everything from written match previews to inventive graphic design, live on-ground coverage, and a range of content in between.  

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MOBILE CAPTURE

Combining broadcast footage, on-ground videographers, and mobile capture footage to engage AFF Mitsubishi Electric Cup fans throughout the region on Tik Tok, Instagram, YouTube Shorts, and other leading platforms.