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GOLF TOURNAMENTS

The brief: Produce engaging video content and social media management for the European Tour-supported and Asian Tour-sanctioned premier Golf Tournaments in Hong Kong and Singapore.

OUR WORK

Backheel Media was on-ground for the week-long tournament build-up and 4-day tournament coverage of the 2020 Hong Kong Open as well as the 2023 Singapore Classic.

Our videographer and social media content specialist created, edited and published mobile and short-form video content on the tournament's official social media platforms.

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MOBILE CAPTURE

tThe DP World Tour returned to Singapore for the first time in nine years and Backheel Media partnered with Creative Arts Agency to launch the Singapore Classic's Facebook, Instagram, and Tik Tok to initiate a new social media campaign to amplify the content and engage the audience. 

Recap 1

Follow The Action

Recap 2

SOCIAL MEDIA RESULTS

  • Facebook
  • Instagram
  • TikTok
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3.6m

2.7m

173.1k

IMPRESSIONS

TOTAL REACH

TOTAL ENGAGEMENTS

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366k

VIDEO VIEWS

MORE OF OUR WORK

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