GOLF TOURNAMENTS
The brief: Produce engaging video content and social media management for the European Tour-supported and Asian Tour-sanctioned premier Golf Tournaments in Hong Kong and Singapore.
OUR WORK
Backheel Media was on-ground for the week-long tournament build-up and 4-day tournament coverage of the 2023 Singapore Classic and the Hong Kong Open.
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Our videographer and social media content specialist created, edited and published mobile and short-form video content on the tournament's official social media platforms.
MOBILE CAPTURE
Working hand-in-hand with tournament organisers and other creative agencies, Backheel's on-ground mobile capture team envisioned, captured, and produced video content for Instagram, Tik Tok, YouTube Shorts, and other channels for a social media campaign that amplified content and engaged audiences worldwide.
#HKO2023 stars Cam Smith, Talor Gooch, Wade Ormsby, & Harold Varner III at Happy Valley Racecourse
The #HKO2023 Quiz ft. Cam Smith, Wade Ormsby & Taichi Kho!
Recap 1
SOCIAL MEDIA RESULTS
3.6m
2.7m
173.1k
IMPRESSIONS
TOTAL REACH
TOTAL ENGAGEMENTS
366k
VIDEO VIEWS
