GOLF TOURNAMENTS
The brief: Produce engaging video content and social media management for the European Tour-supported and Asian Tour-sanctioned premier Golf Tournaments in Hong Kong and Singapore.
OUR WORK
Backheel Media was on-ground for the week-long tournament build-up and 4-day tournament coverage of the 2020 Hong Kong Open as well as the 2023 Singapore Classic.
Our videographer and social media content specialist created, edited and published mobile and short-form video content on the tournament's official social media platforms.
MOBILE CAPTURE
tThe DP World Tour returned to Singapore for the first time in nine years and Backheel Media partnered with Creative Arts Agency to launch the Singapore Classic's Facebook, Instagram, and Tik Tok to initiate a new social media campaign to amplify the content and engage the audience.
SOCIAL MEDIA RESULTS
3.6m
2.7m
173.1k
IMPRESSIONS
TOTAL REACH
TOTAL ENGAGEMENTS
366k
VIDEO VIEWS
