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GOLF TOURNAMENTS

The brief: Produce engaging video content and social media management for the European Tour-supported and Asian Tour-sanctioned premier Golf Tournaments in Hong Kong and Singapore.

OUR WORK

Backheel Media was on-ground for the week-long tournament build-up and 4-day tournament coverage of the 2023 Singapore Classic and the Hong Kong Open.

Our videographer and social media content specialist created, edited and published mobile and short-form video content on the tournament's official social media platforms.

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MOBILE CAPTURE

Working hand-in-hand with tournament organisers and other creative agencies, Backheel's on-ground mobile capture team envisioned, captured, and produced video content for Instagram, Tik Tok, YouTube Shorts, and other channels for a social media campaign that amplified content and engaged audiences worldwide. 

#HKO2023 stars Cam Smith, Talor Gooch, Wade Ormsby, & Harold Varner III at Happy Valley Racecourse

The #HKO2023 Quiz ft. Cam Smith, Wade Ormsby & Taichi Kho!

Recap 1

SOCIAL MEDIA RESULTS

  • Facebook
  • Instagram
  • TikTok
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3.6m

2.7m

173.1k

IMPRESSIONS

TOTAL REACH

TOTAL ENGAGEMENTS

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366k

VIDEO VIEWS

MORE OF OUR WORK

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