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Backheel Media is a digital media agency that internationalises Asian brands, events, and competitions, and also localises international brands in the world's biggest continent. We serve as a one-stop full-service solution for all digital needs.


We publish, optimise and help commercialise content with a fan-first philosophy. We believe in engaging audiences through innovation and creativity to deliver what they want to see, where and how they want to see it.

See how we captivate the continent for the Asian Football Confederation. 



Taking followers to the heart of the action with touchline match coverage, interviews, fan-focused features, press conference coverage and highlighting host cities as tourist destinations.

See how we showcased the stars of one of the East Asian Football Federation's marquee tournament.



Creating captivating sports commentaries and coverage with standout story delivery that combines accessible analysis and explanation to engage readers.

See how we help global superstars preview some of the most exciting leagues in the world with Hong Kong Jockey Club.

AFF Mitsubishi Electric Cup 2022

Recap 2

Ep. 2 Ki and Lee YP Social


We provide a full videography service from pre-production, production and post-production working with trusted partners that has seen su work in Asia, Europe, and the Middle East. 

See how we helped tell Korean football's story in the FIFA+ documentary Heart of the Taegeuk Warriors.


Our team of designers develop concepts, graphics, and layouts for everything from player birthdays to match day schedules, and everything in between to increase fan engagement on social media channels. 

See how we highlight the biggest stars for Asia's top club competitions for the Asian Football Confederation.


We are passionate about conveying the words and ideas from one compelling culture to another throughout the region. 

See how we helped ten different nations tell their story at the AFF Mitsubishi Electric Cup.

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