AFC CHAMPIONS LEAGUE

The brief: Cover AFC’s major club competition tournament via the official social media platforms and website including live match coverage, branded visuals, always-on video and editorial content.

OUR WORK

Backheel Media collaborates with the AFC on their Twitter, Instagram and Facebook platforms for the AFC's flagship club competition, the AFC Champions League for the EAST and ASEAN regions. ​

During the knockout stages of the 2019 tournament we were on-ground in Japan working with our network of videographers and social media content specialists to create a series of mobile and short-form video content.

WhatsApp Image 2021-01-07 at 1.15.00 PM.

GRAPHIC DESIGN

In addition to video, on-the-ground and remote coverage, our team of team of designers also developed concepts, graphics and layouts for everything from player birthdays to match day schedules, and everything in between to increase fan engagement on AFC's social media channels. 

VIDEO

Along with engaging written content and one-of-a-kind graphic design, we have also filmed several different series on location for the AFC including gamified quiz content and stadium showcases, as well as remote videos highlighting individual players and moments.   

Daiki Hashioka (teammates)

Yoon Bit-garam

eFootball PES 2021

RESULTS

  • Twitter

13.1m

ENGAGEMENTS

532%

INCREASE

  • Facebook

8.09m

ENGAGEMENTS

949%

INCREASE

  • Instagram

70.1m

ENGAGEMENTS

137%

INCREASE

  • globe

69.2m

PAGE VIEWS

47%

INCREASE

MORE OF OUR WORK